Case studies – Case study 05

EnviroVision Green Leaders by EnviroVision2050

Youth Cleaning Up the Ocean and Preserving the Planet.

Behavioural change campaigns
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The problem

The environment is facing serious challenges like ocean pollution, climate change, and loss of biodiversity. Pollution from plastic waste and industries like fast fashion are harming ecosystems, but many people don’t realize how everyday choices contribute to the problem.

Goals

To empower young people to become active changemakers who work to protect the planet and increase awareness about important issues like ocean conservation, climate change, and biodiversity.

Approach

The EnviroVision Green Leaders Programme educates and inspires young people in India to protect the environment. Through interactive workshops, fun projects, and teamwork, participants learn about the oceans, climate action, and biodiversity conservation.

This program is for all youth, especially those from underserved or non-coastal areas. It shows that you don’t have to live near the ocean to help it. Activities like cleanup drives and lessons about how industries like fast fashion affect oceans make it clear how our choices impact the planet.

The program also uses a mix of education, science, and communication to bring together young people, local communities, and experts. This collaborative approach helps everyone learn from each other and work toward a common goal.

Features

EnviroVision Green Leaders offers a range of exciting opportunities for youth in India such as workshops and projects on marine pollution. One of their flagship projects, the Green Leaders Ocean Literacy Programme, endorsed by the UN Ocean Decade, is designed to educate and inspire youth, especially from landlocked regions, to take action for ocean conservation. By linking ocean literacy with broader environmental issues, the organization has empowered hundreds of young people in India to champion sustainability in their communities and engage with stakeholders.

Lessons learned

Motivating young people to stay committed to environmental causes can be challenging, especially after an action ends. EnviroVision found that connecting the cause to topics youth care about, like fashion, and showing how small daily choices impact the environment, makes a big difference.

Find out more: www.envirovision2050.org

What you can do

Find out more about what causes marine pollution.

Join a local clean up initiative or even better organize a clean up day where you live. There’s even a World Clean Up Day.