Chapter 4 – Activity 21

The Paperclip Challenge

Acting Creativity

Objective

To foster creativity by exploring an unlimited number of uses for a simple object, building innovative thinking, and linking ideas to actionable solutions for climate action.

+ Steps to take

01. Individual brainstorming

Give each person a paperclip (or show one if paperclips aren’t available) and a piece of paper or a digital device to write on.

Set a target: “Try to come up with at least 20 different uses for a paperclip.” Encourage everyone to work independently for 5–10 minutes, listing as many uses as they can imagine, whether practical, creative, or completely unconventional.

02. Group sharing and expansion

After the individual brainstorming session, gather as a group and share the ideas. Create a combined list on a large sheet of paper or a shared digital document.

Encourage discussion to build on each other’s ideas and push creativity further by asking:

  • “What happens if we change the size or material of the paperclip?”
  • “Can we combine paperclips to create something new?”
  • “What if the paperclip is part of a bigger system or tool?”

03. Set a new focus – Climate Action

Reflect together on the brainstormed ideas and discuss:

  • “Which of these uses could contribute to solving a climate-related challenge?”
  • “Can any of these ideas promote sustainability, reduce waste, or raise awareness about environmental issues?”

Highlight the importance of creativity in addressing climate challenges by identifying links between the ideas and real-world problems.

04. Group decision

As a group, vote on or reach consensus about the most promising idea(s) that could directly serve climate action.

Examples might include using paperclips for upcycled art projects, DIY tools for repair, or creative awareness campaigns about sustainability.

05. Turn ideas into action

Choose one or two ideas to bring to life as a group. Develop a simple plan by assigning roles and brainstorming steps to implement the chosen idea(s). For instance:

  • Create a piece of art from paperclips to showcase at a local event.
  • Use paperclips as part of a DIY workshop to teach repair skills.

06. Debrief and reflect

Conclude with a group discussion:

  • “What surprised you about the ideas we came up with?”
  • “How did working individually and then collaboratively enhance creativity?”
  • “What did this teach us about linking creative thinking to climate action?”

Outcome

The group will exercise their creativity, collaborate on innovative solutions, and discover how even the simplest ideas can contribute to meaningful climate action.

Further reading

Your Brain on Art: How the Arts Transform Us” by Susan Magsamen and Ivy Ross

Produced in 2025 by Impact Hub Network and Impact Hub Athens, within the framework of the EU-funded project SUBLIME: SDGs Uniting Border communities as Leaders of Inclusiveness, Mobilisation, and Empowerment. / Author: Dr. Gerasimos Kouvaras
The contents reflect the views of the author(s) only. The Commission cannot be held responsible for any use that may be made of the information contained therein.

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