Case studies – Case study 19

Primavera X by LiveLab

Engaging Brazilian youth in water preservation through gaming

Educational and Capacity-Building Initiatives
E

The problem

Brazil faces significant challenges in keeping its freshwater clean and safe. Pollution, deforestation, and poor waste management are harming rivers, lakes, and reservoirs.
This threatens animals, plants, and people who depend on these water sources.

Goals

Primavera X is a program in Brazil that started in 2018 and is now in its fourth edition. It uses games to inspire young people to take action for the environment. The main goals are to protect and restore water sources, raise awareness, and encourage teamwork to make a positive impact.

Approach

Primavera X makes saving the environment fun and easy by using game-like challenges:

  • Missions and Quests: Each week, participants, called “heroes and heroines,” get a mission with tasks like saving water, planting trees, or cleaning rivers.
  • Teamwork: Participants form teams with friends, classmates, or community members to complete projects together. They clean local streams, plant trees, and teach others about protecting the environment.
  • Learning by Doing: The program matches Brazil’s environmental education goals, helping young people learn through real-life activities.

Features

Primavera X is more than just a game—it’s a way for young people to discover their strengths and use them to help their communities protect water. It’s free, so anyone can join, no matter their background. The program has nationwide impact and can be copied in other areas to spread the benefits. Participants get support through digital guides and access to forums, and the chance to earn recognition for their best projects.

Lessons learned

Primavera X shows how games can inspire young people and communities to care for the environment. By making learning fun and active, the program helps create a new generation ready to lead efforts to save our planet.

Find out more: https://www.youtube.com/watch?v=595uxnkv0fc&t=1s

What you can do

Are you into gaming? Every year the Playing for the Planet Alliance organises an annual challenge where games studios are asked to implement environmentally themed content into their live games. Check out if your favorite gaming studio is participating https://www.playing4theplanet.org/green-game-jam